With a 20-year advertising career spanning some of India’s finest advertising agencies — Rediffusion DYR, Saatchi and Saatchi, Grey Worldwide, and Lintas — Prasad Baggi has firmly established himself as a Creative Director of repute in the industry. His works for clients from various industries like Coke, Airtel, Taj, Fortis, Britannia, 3M, Pantene, ITC, Tanishq, etc. have won him respect from within the industry and earned plaudits in award festivals like Goafest, Effies (Gold; Tanishq), and even Cannes (nomination).

 

Leaning on the learnings from his long advertising career, he started Ideas Factory along with his brother. The design venture is now two years old and already features work from brands like Police, Sonata, Tanishq, JBL, Licious, Mellora, etc.